Why Your Business Isn't Where You Want It to Be (& Why It's Not Your Fault)

Dear fellow neurodivergent entrepreneur,

Let's get straight to it: if your business isn't where you want it to be, it's not your fault.

As neurodivergent women, we face unique challenges. Our brains process information differently, and our energy levels can fluctuate wildly. What takes a neurotypical person an hour might take us three or more. And that's okay. We can offer ourselves some grace and recognise that our timeline might look different, and that's perfectly valid.

But here's what's more fundamental: the strategies we're advised to follow. The endless social media posting, the hustle culture, and the cookie-cutter formulas. They're designed for neurotypical brains and won't work for us. It leads straight to burnout and overwhelm.

I doubt many of us enter our chosen professions thinking, ‘Yes, I want to get into marketing!’

When I was 18 and choosing which degree to study, my dear friend Jess chose Marketing at the University of Leicester. With no internet back then, my only understanding of marketing came from her: working for big companies to sell products.

How odd, I thought. Where was the beauty in that? Where was the meaning?

Marketing wasn't something I was even interested in learning more about, let alone engaging in. Yet here we are in 2025, 30 years later, and I'm an expert marketeer - albeit not through choice.

That's where the disconnect happens. We're expected to excel at skills we never signed up for, using strategies that don't align with our neurodivergent brains.

Yet, if we want to be successfully self-employed and avoid returning to neurotypical work environments, business and marketing are an intrinsic part of the job.

It is a sad reality we must all face.

At least, that's how I used to feel…

When I was slogging my guts out on social media, scrabbling around for content ideas, spending hours creating on Canva, only for a handful of people to see it with little engagement? I hated marketing.

But since abandoning social media completely and embracing strategies that align with my neurodivergent needs and strengths, like SEO for my website and blogging—strategies that actually work—I've found myself enjoying marketing.

It's all about finding the right approach for your unique wiring. When you discover this, marketing shifts from a draining and annoying chore to something you’re happy to sit down and engage in.

Marketing can be both beautiful and meaningful.

When we approach marketing from a place of authenticity and service, it becomes more than just a means to an end. It’s a way to build community, start important conversations, and let others know they're not alone.

For me, writing about my passions – neurodivergence and business – has opened up a new world. It's allowed me to connect with like-minded women, share my experiences and insights, and help others navigate the unique challenges we face.

And the beauty of it is, when you're writing or creating content around topics that genuinely inspire and interest you, it doesn't feel like ‘marketing.’ It feels like self-expression, like sharing a part of yourself with the world. And that authenticity shines through.

It's what attracts your ideal clients and collaborators. It's what helps you stand out in a sea of sameness. And it's what allows you to build a business that aligns with who you are and what you believe in.

So if the idea of marketing makes you cringe or rest your head on your desk in frustration, I invite you to reframe it. See it as an opportunity to connect, to share, and to make a difference in the lives of others. When you approach it from that heart-centered place, it becomes not just tolerable, but enjoyable.

I know you're brilliant at what you do; that isn’t in question. I know this because every single ND woman I meet is uniquely gifted in her chosen field- whatever that may be. Your brain is beautiful, you're committed to your clients, and your work is a labour of love.

If you're struggling to gain traction, it's usually a problem with:

1. Your messaging isn't quite right - it's too generic and potential customers can't see themselves in your work—they don't know if you're a good fit for them.

2. Your offer isn't tantalising enough - it's not specific, it's not targeted, it's not outcome-related—clients don't know what they're going to receive after they hand over their money. Or, basic market research hasn't been completed (very common), and the offer isn't what your clients need or want.

The reason we need to invest time and resources to get these marketing pieces so bang on is that when we get this right, we don't need to spend huge amounts of time marketing.

When you nail your niche, messaging, and strategies, everything becomes more efficient and effective. You're no longer throwing spaghetti at the wall to see what sticks.

Instead, you're speaking directly to the people who need what you offer most. You're showing up in the places they already are, in a way that resonates with them. And because of that, your marketing efforts go further.

Yes, it takes upfront investment in both time, energy, and sometimes finances to gain that clarity and get the right systems in place. But it pays off tenfold in the long run. You can show up consistently without burning out, because your marketing is aligned with your strengths and values.

So if you're feeling stuck or overwhelmed in your marketing efforts, take a step back. Invest the time in getting crystal clear on your niche, your message, and the strategies that work for your unique brain. It's worth it.

• Start by rejecting the notion that you have to do things the ‘usual’ or neurotypical way

• Lean into your strengths

• Set boundaries that protect your energy

• Find the marketing and business strategies that feel good for YOU

You've got something special to offer the world. Don't let neurotypical norms hold you back. Embrace your unique wiring, trust your instincts, you’ve got this.

We’re all capable of getting good at this stuff; we just need to commit to it.

With fierce belief in you,

Hannah xoxo

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If you're ready to build a business that supports your divergent mind, I invite you to check out my "Get Clear & Move Forward" session. In just one hour, we'll co-create a bespoke roadmap to take your business to the next level – on your terms. 48 hours left to claim your special discounted offer of £99. Use discount code: "EXCLUSIVE".

✹ SPECIAL OFFER (New Clients Only) ✹

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✨ Save time, energy, and resources otherwise wasted on ineffective strategies.

✨ Gain a clear vision of how to move forward in the most effective way (for you).

✨ Feel confident that you’re on the right path.

✨ Feel nourished and supported as you speak to another ND woman who absolutely understands your challenges.

We ZOOM in and FOCUS to achieve success.

The usual price is £333. I offer it to all newcomers at half price. As you've so generously gifted me your email address and engaged with my work (you're still reading!) I want to say thank you by reducing it even further to £99 (if you book within 48 hours).

✹ This is a saving of £234. ✹

Use discount code: "EXCLUSIVE".